The #IAMWOMAN campaign runs from the 18th to the 22nd of July. Madison Berkeley have partnered with Black Women in Real Estate (BWRE) to create a campaign which aims to attract more young women of colour into the real estate sector.
Starting on Monday the 18th of July, every day a black woman who is working in the real estate industry will share a blog here charting their real estate journey. The aim is to raise awareness of the opportunities available and the routes into the industry for young black women. The #IAMWOMAN campaign also aims to start a conversation about how the industry must change.
“Our industry is white, middle class and overwhelmingly male. We are working with Black Women in Real Estate on the #IAMWOMAN campaign to attract a more diverse workforce into our industry. Without it, the sector will stagnate because companies need a diverse workforce. However, there are so few candidates who meet that criteria.” Nina Zeilerbauer, co-founder of Madison Berkeley.
There is only 13% female representation in the real estate sector as a whole. A 2019 report found that FTSE 100 organisations in the construction and real estate sector had the lowest BAME representation of the labour market at 5.1%, 1.2% of whom were black. This suggests a very low proportion of those working in the sector are black women. Currently the industry workforce does not reflect society. The #IAMWOMAN campaign will highlight this issue with the aim of creating change.
Each blog will be shared on all Madison Berkeleys social media channels and we encourage anyone interested to share on their own social media channels also using the hashtag #IAMWOMAN
For any press enquiries please email Lucy Hood at hello@exposure-pr.co.uk.
