In today’s real estate landscape, professionals are prioritising growth and investment opportunities over salary increases.
Recent data from Madison Berkeley reveals that 44% of candidates cite a lack of challenge, funding activity, or career progression as their primary reason for seeking new roles. In contrast, only 4% mention pay as a key motivator, predominantly among junior to mid-level professionals.
“This marks a significant shift,” says Clare Coe, Co-Founder of Madison Berkeley. “Experienced professionals, many in stable positions, are actively looking for new opportunities, not due to compensation concerns, but because they feel their current firms aren’t progressing.”
The data underscores a critical message for employers: companies that continue to invest, hire, and expand are now attracting top talent. These organisations represent momentum and purpose in an otherwise cautious market. Co-Founder Nina Zeilerbauer adds, “This isn’t about job-hopping for higher salaries; it’s about aligning with companies that have a clear direction and are willing to back their ambitions. That’s what today’s candidates are looking for.”
This trend is particularly pronounced among more mid-level professionals who, despite being in secure positions, are drawn to firms demonstrating clear strategic direction and a commitment to growth. The desire to be part of an organisation that is actively investing in its future resonates strongly with individuals seeking long-term career development.
The findings highlight the importance of signalling growth, both internally and externally, for firms aiming to retain or attract top-tier talent in 2025 and beyond. While some companies remain hesitant to hire, Madison Berkeley’s clients who are actively recruiting are benefiting from this shift in the talent pool. Experienced professionals are open to change and eager to align themselves with firms that are visibly investing in their future.
“We’re advising clients not just to talk about growth, but to demonstrate it,” says Coe. “If you’re hiring, make it clear how the role contributes to something bigger. That’s what’s resonating right now.”
The real estate sector is witnessing a paradigm shift in career motivations, with growth and investment taking precedence over traditional factors like salary. Employers who recognise and adapt to this change by actively demonstrating their commitment to growth are more likely to attract and retain top talent. As the industry continues to evolve, aligning organisational strategies with the aspirations of professionals will be key to sustained success.
If you are looking for a strategic hiring partner in order to grow your team, get in touch with Clare Coe clare@madisonberkeley.com or Nina Zeilerbauer nina@madisonberkeley.com to talk through your bespoke needs.
