“PropSki was awesome, I met new potential candidates and clients as well as meeting up with current clients in such an informal fun atmosphere that has provided lots of talking points since returning. I’ve already been in touch with lots of people I met out there.” Jack Hechle, Consultant, Madison Berkeley.

PropSki has provided a soft touch point to use within future business development. I’ve gained new friends, new connections and have follow-up meetings booked. I’ll be back next year for sure! Also the fancy dress slalom race was something else! Jack Brooke, Associate Director, Property & Asset Management, Madison Berkeley.

The UK Real Estate industry is a people industry. Real Estate professionals tend to do business with people they know and trust. Attending networking events is fundamental to any successful property professional. Industry networking events have always been an important way to build a low-level rapport with fellow industry peers. However, historically that has usually been through breakfast events lasting 1-2 hours, awards ceremonies or a drink in the bar after work. However, PropSki seems to be changing the face of networking. Now in its 11th year around 600 Real Estate professionals descended on Val Thorens in France last month for 3-5 days of skiing including Madison Berkeley’s Jack Brooke and Jack Hechle.

PropSki is a unique event with ambitious growth plans for 2025. Over the last 11 years, it has created a community of professionals who have become friends, colleagues, clients and a skiing family. Regardless of ability, there is something for everyone and it is well organised with a sensible balance between work and play.  All disciplines within the sector are represented from construction to architecture to recruitment to building surveying and private equity. It is seen very much as an opportunity to expand networks, learn about different fields within the property world and make new relevant connections.

There are very few events where you can spend such a large amount of time with so many industry peers in a relatively informal atmosphere. We all know that sometimes networking with strangers can be difficult, cliquey and hard to establish common ground. However, those who attend PropSki say it has a family and community feel so it is never a challenge to speak to someone new, ask for help or join a new group. 

The success of PropSki throws up an interesting debate about networking and its importance within the Real Estate industry. Although there are few supporting statistics on this subject some report that around 76% of property professionals believe that networking is crucial to their success. However, it is often a nerve-wracking proposition for many including those starting out where building a network is so important. Walking into a room of people who may all know each other can be daunting which is why perhaps PropSki is nailing it. An informal fun mix of business and pleasure is less intimidating. 

Networking events can be challenging for recruiters. It can feel taboo to say you are a recruiter. People think they are immediately being sold to or poached. The other challenge within networking is inclusivity. The real estate industry still has a long way to go before it can be defined as truly inclusive. As an industry and certainly as a business, Madison Berkeley is instrumental in changing the face of Real Estate. We work hard to educate clients on how and why it is important to hire with diversity at the fore. Again PropSki understands the issues of diversity and inclusion within the industry and as part of their drive towards helping with this, set up the ‘Prospects’ group aimed to persuade young people in the industry onto the slopes to build their networks. 

If you think Jack Hechle (jack.hechle@madisonberkeley.com) or Jack Brooke (jack@madisonberkeley.com) can help you in any way with your recruitment needs please get in touch.